• The importance of the Dead Sea lies in exploiting the unique natural resources inherent in the Dead Sea and supplying these Jordanian products of high quality, and promoting them in the local, regional and global markets.

• Provide a picture of Jordans progress in many aspects. And that we are able to achieve growth and development in our companies, products and employees.

• Allow everyone to enjoy the benefits of the Dead Sea in their homes and deliver them all over the world.